DOI: https://doi.org/10.64010/EANN3172 Abstract The School of Business at Western New Mexico University (WNMU-SB) has a diverse population of approximately 250 undergraduate students in Silver City, New Mexico, USA. All four undergraduate degrees at WNMU-SB are accredited by the Accreditation Council of Business Schools and Programs (ACBSP). With the implementation of
DOI: https://doi.org/10.64010/HNEX3886 Abstract The study is on the effects of brand experiences on brand equity in higher education: A case study at FPT University education was conducted using the quantitative research method, with a sample size of 545 students, conducted at FPT University – Cantho campus. A convenience sample was
DOI: https://doi.org/10.64010/CMEF2508 Abstract It is now more evident than ever that society needs business leaders who seek more inclusive and sustainable economic models that lift people up rather than leaving them behind. According to Clifton & Harter’s (2019) It’s the Manager, the best life imaginable for young people and increasingly
DOI: https://doi.org/10.64010/JCDU9766 Abstract A liberal arts education fosters a cross-discipline, undergraduate education that prepares graduates for a career and for life (AAU&C, 2020). In this study, business school alumni assess the relevance of their liberal arts education to their business degree. Zaichkowsky’s (1985) personal involvement inventory (PII) is used to
DOI: https://doi.org/10.64010/OAHP6175 Abstract Effective writing skills are central in higher education and the working world. Writing is an expression of professionalism and could have legal ramifications if done poorly. The development of effective writing skills is a continuous process of improvement that takes time. A critical component of this process
DOI: https://doi.org/10.64010/HGHN9630 Abstract Rural business leaders must often balance community viability with business sustainability when making strategic business decisions. Many rural nursing homes are closing, leaving small towns with limited caregiving options for an aging population, and a negative impact on the local economy. This qualitative study sought to expand
DOI: https://doi.org/10.64010/YLLD2806 Abstract MBA programs are an important way for students to gain additional knowledge and skills that contribute to professional achievements. Quality programs help alumni become successful in their professional careers and create strong business leaders. Understanding why programs are successful is a critical part of assessment. This study
DOI: https://doi.org/10.64010/VTEF9057 Introduction Almost all universities in Bangladesh, as elsewhere within the world, are moving courses online to prevent the potential spread of COVID-19. This includes lectures and tutorials, which are ready to likely be delivered via the university learning management systems like Moodle or Blackboard and google classrooms, etc.
DOI: https://doi.org/10.64010/UFDE5992 The COVID-19 pandemic significantly impacted my students this spring. I taught an upper-division required course (Principles of Auditing) to 22 students, of whom seven graduated. In the shift to a virtual platform for learning, I wondered how they were reacting. What was it like on the ‘other side
DOI: https://doi.org/10.64010/LKND9548 Introduction The COVID-19 global pandemic of 2020 imposed a unique natural experiment on Regent University MBA students and professors. In this study we consider two research issues. Insight for Teaching in a Crisis Regent’s School of Business and Leadership (SBL) fall, spring and summer terms include two eight-week
