Implications of Hybrid Courses on Perceived Learning of Undergraduate Students and their Anticipated Benefits in a Post-Pandemic Environment

DOI: https://doi.org/10.64010/LUAB8190 Abstract Hybrid courses are increasing in popularity, especially in a post-pandemic environment; however, critics of this teaching modality question the quality of student learning in these courses. This study sought to identify what factors influence students perceived learning in hybrid courses. In order to assess students perceived learning

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The Effects of Brand Experiences on Brand Equity in Higher Education: Case Study at FPT University

DOI: https://doi.org/10.64010/HNEX3886 Abstract The study is on the effects of brand experiences on brand equity in higher education: A case study at FPT University education was conducted using the quantitative research method, with a sample size of 545 students, conducted at FPT University – Cantho campus. A convenience sample was

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Developing Business Leaders for a Better Tomorrow: A Power and Transformational Leadership Perspective

DOI: https://doi.org/10.64010/CMEF2508 Abstract It is now more evident than ever that society needs business leaders who seek more inclusive and sustainable economic models that lift people up rather than leaving them behind. According to Clifton & Harter’s (2019) It’s the Manager, the best life imaginable for young people and increasingly

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The Relevance of a Liberal Arts Education to Business School Graduates: An Assessment of Alumni

DOI: https://doi.org/10.64010/JCDU9766 Abstract A liberal arts education fosters a cross-discipline, undergraduate education that prepares graduates for a career and for life (AAU&C, 2020). In this study, business school alumni assess the relevance of their liberal arts education to their business degree. Zaichkowsky’s (1985) personal involvement inventory (PII) is used to

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A Comparative Study on the Impact of the Use of Grammarly on the Quality of Writing in Core Business Courses

DOI: https://doi.org/10.64010/OAHP6175 Abstract Effective writing skills are central in higher education and the working world. Writing is an expression of professionalism and could have legal ramifications if done poorly. The development of effective writing skills is a continuous process of improvement that takes time. A critical component of this process

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Understanding the Importance of Constituent Management When Making Strategic Business Decisions

DOI: https://doi.org/10.64010/HGHN9630 Abstract Rural business leaders must often balance community viability with business sustainability when making strategic business decisions. Many rural nursing homes are closing, leaving small towns with limited caregiving options for an aging population, and a negative impact on the local economy. This qualitative study sought to expand

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A Reflection on Educating Business Leaders: Linking MBA Program Quality to Alumni Satisfaction, Recommendations, and Professional Success

DOI: https://doi.org/10.64010/YLLD2806 Abstract MBA programs are an important way for students to gain additional knowledge and skills that contribute to professional achievements. Quality programs help alumni become successful in their professional careers and create strong business leaders. Understanding why programs are successful is a critical part of assessment. This study

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Student Experiences During the COVID-19 Pandemic: An Exploratory Survey of Park University Students

DOI: https://doi.org/10.64010/VJUE8328 Introduction In January 2019, a novel coronavirus (SARS-CoV2) outbreak started in Wuhan, China, and quickly spread around the world. The World Health Organization (WHO) declared a public health emergency of international concern on January 30, 2020 and announced it as the COVID-19 pandemic on March 11, 2020 (World

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You Don’t Know My Story: Feeling Unconnected in an Existing Online Course

DOI: https://doi.org/10.64010/OWZN8101 As we quickly transitioned from on-campus learning to virtual learning, I focused on the mechanics of conducting classes through the use of new technologies and new pedagogies. As a faculty member, I am constantly reminded, and rightfully so, to maintain the high quality of learning seamlessly. In doing

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The Ship in a Storm: What Kind of Scholarship in a Time of Crisis?

DOI: https://doi.org/10.64010/MNEF1043 The COVID-19 pandemic has touched humanity more rapidly and more seriously than any other major disaster of the modern era. For the first time since World War II, a major global crisis has centered itself in the west, killing hundreds of thousands and sickening millions just in Europe

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