Category: COVID-19

Cat Links All Articles, COVID-19, Marketing, Special Issue: Reflections on the COVID Crisis, Students, Technology

Marketing During Mayhem: Educating Students on Marketing Automation and Crisis Management Communication During the COVID-19 Pandemic

Posted on D. Ashley Elmore — Georgian Court University

DOI: https://doi.org/10.64010/WPQR4003 Formulating long-term marketing plans is an integral part of branding and corporate communication. The strategic plan guides all marketing initiatives to ensure a shared vision and consistent branding. However, companies encounter internal and external events that disrupt their previous planned promotions. The COVID-19 pandemic is an example of

Read Full ArticleMarketing During Mayhem: Educating Students on Marketing Automation and Crisis Management Communication During the COVID-19 Pandemic

Cat Links All Articles, COVID-19, Online Learning, Special Issue: Reflections on the COVID Crisis, Students

Student Reactions in Asynchronous Online Learning in the COVID-19 Emergency Crisis in Higher Education

Posted on Bonnie J. Covelli — University of St. Francis

DOI: https://doi.org/10.64010/SNDB9676 Background The COVID-19 pandemic moved into the United States in January 2020 and by March, it had gained momentum (CDC, 2020; WHO, 2020). Over a very short time span, organizations were forced to respond to changing public health conditions.  In Illinois, the first COVID-19 stay-at-home order became effective

Read Full ArticleStudent Reactions in Asynchronous Online Learning in the COVID-19 Emergency Crisis in Higher Education

Cat Links All Articles, COVID-19, Special Issue: Reflections on the COVID Crisis

“Cause and Effect” Mnemonic Frames COVID-19 Higher Education “After-Action Review”

Posted on J Rudnick Ed.D., N. Hartman, MBA, and A. Schumacher Ph.D. — Thomas More University

DOI: https://doi.org/10.64010/ZPQO4845 “It was the best of times; it was the worst of times.” — Charles Dickens, A Tale of Two Cities An indisputable truth emerges when reflecting on the aftermath and responses catalyzed by the COVID-19 pandemic: this epoch disruption will change the landscape and trajectory of higher education

Read Full Article“Cause and Effect” Mnemonic Frames COVID-19 Higher Education “After-Action Review”

Cat Links All Articles, COVID-19, Online Learning, Special Issue: Reflections on the COVID Crisis

The Best Laid Plans: One Professor’s Response to the COVID-19 Global Crisis

Posted on Julianna Browning, PhD, CPA, CMA, CGMA — California Baptist University

DOI: https://doi.org/10.64010/GMWZ6981 During the spring 2020 semester, I was teaching undergraduate accounting courses in hybrid format to a traditional, main campus student population. The semester was progressing well and we were preparing for spring break. Then, the world seemed to stop. On March 12, 2020, my institution announced its first

Read Full ArticleThe Best Laid Plans: One Professor’s Response to the COVID-19 Global Crisis