The Effects of Brand Experiences on Brand Equity in Higher Education: Case Study at FPT University
DOI: https://doi.org/10.64010/HNEX3886 Abstract The study is on the effects of brand experiences on brand equity in higher education: A case study at FPT University education was conducted using the quantitative research method, with a sample size of 545 students, conducted at FPT University – Cantho campus. A convenience sample was