Category: Volume 06

Cat Links Volume 06

A Reflection on Educating Business Leaders: Linking MBA Program Quality to Alumni Satisfaction, Recommendations, and Professional Success

Posted on Dr. Michael T. Geier, Dr. Lisa A. Schwartz, and Dr. Kristin Stowe

DOI: https://doi.org/10.64010/YLLD2806 Abstract MBA programs are an important way for students to gain additional knowledge and skills that contribute to professional achievements. Quality programs help alumni become successful in their professional careers and create strong business leaders. Understanding why programs are successful is a critical part of assessment. This study

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Cat Links Volume 06

The Effects of Brand Experiences on Brand Equity in Higher Education: Case Study at FPT University

Posted on Vo Minh Sang, Ph.D., MBA

DOI: https://doi.org/10.64010/HNEX3886 Abstract The study is on the effects of brand experiences on brand equity in higher education: A case study at FPT University education was conducted using the quantitative research method, with a sample size of 545 students, conducted at FPT University – Cantho campus. A convenience sample was

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Cat Links Volume 06

Developing Business Leaders for a Better Tomorrow: A Power and Transformational Leadership Perspective

Posted on Paul Matthew Percy, Ph.D.

DOI: https://doi.org/10.64010/CMEF2508 Abstract It is now more evident than ever that society needs business leaders who seek more inclusive and sustainable economic models that lift people up rather than leaving them behind. According to Clifton & Harter’s (2019) It’s the Manager, the best life imaginable for young people and increasingly

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Cat Links Volume 06

The Relevance of a Liberal Arts Education to Business School Graduates: An Assessment of Alumni

Posted on Kristi M. Bockorny, Ph.D. and Hannah D. Walters, D.B.A.

DOI: https://doi.org/10.64010/JCDU9766 Abstract A liberal arts education fosters a cross-discipline, undergraduate education that prepares graduates for a career and for life (AAU&C, 2020). In this study, business school alumni assess the relevance of their liberal arts education to their business degree. Zaichkowsky’s (1985) personal involvement inventory (PII) is used to

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Cat Links Technology, Volume 06

A Comparative Study on the Impact of the Use of Grammarly on the Quality of Writing in Core Business Courses

Posted on Dr. Joan McBee and Dr. Rene Ordonez

DOI: https://doi.org/10.64010/OAHP6175 Abstract Effective writing skills are central in higher education and the working world. Writing is an expression of professionalism and could have legal ramifications if done poorly. The development of effective writing skills is a continuous process of improvement that takes time. A critical component of this process

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Cat Links Volume 06

Understanding the Importance of Constituent Management When Making Strategic Business Decisions

Posted on Julie Smith Hinders, Ph.D. and Summer Zwanziger Elsinger, Ph.D.

DOI: https://doi.org/10.64010/HGHN9630 Abstract Rural business leaders must often balance community viability with business sustainability when making strategic business decisions. Many rural nursing homes are closing, leaving small towns with limited caregiving options for an aging population, and a negative impact on the local economy. This qualitative study sought to expand

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