Category: Marketing

Cat Links All Articles, COVID-19, Marketing, Special Issue: Reflections on the COVID Crisis, Students, Technology

Marketing During Mayhem: Educating Students on Marketing Automation and Crisis Management Communication During the COVID-19 Pandemic

Posted on D. Ashley Elmore — Georgian Court University

DOI: https://doi.org/10.64010/WPQR4003 Formulating long-term marketing plans is an integral part of branding and corporate communication. The strategic plan guides all marketing initiatives to ensure a shared vision and consistent branding. However, companies encounter internal and external events that disrupt their previous planned promotions. The COVID-19 pandemic is an example of

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Cat Links Marketing, Volume 02

The Economics Behind the Marketing of Christianity

Posted on Kristina Terkun Castro

DOI: https://doi.org/10.64010/LIUE7411 Abstract When religious organizations sound the alarm that the demand for religion is declining, this often revives a normative debate among scholars over whether these organizations should respond by engaging in marketing. A positive analysis of Christianity offers a different, and perhaps more appropriate, perspective on the matter.

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