The Sounds of Silence…Reflections of One Student’s Journey Through the COVID Pandemic Via the DBA HR Program at Northcentral University Online

DOI: https://doi.org/10.64010/IJZP4542 I’m told that pursuing a doctoral degree involves an individual journey, fraught with promises and pitfalls that are unique to the individual experience of the student. To a large degree, this advice is very true. What they don’t tell you, however, is that this is more like a

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The Impact of COVID-19 in the African American Community

DOI: https://doi.org/10.64010/LVKY7660 Introduction In the United States, communities have evaluated and implemented the closing of their local libraries as a means of saving taxpayer dollars. The argument is that the information available at a library can be easily obtained from online resources. Furthermore, books, magazines, and videos can be digitally

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Self-Efficacy and Improved Information Technology Skills: A Quantitative Essay of Skill Development During the COVID-19 Crisis

DOI: https://doi.org/10.64010/CIAW9995 Introduction The recent COVID-19 crisis forced university students to leave a structured learning environment for an unstructured one. In a structured learning environment, students shape their skills after their instructors’ skills (Dynan et al., 2008). In an unstructured environment, students have to practice their own self-directed skills with

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Marketing During Mayhem: Educating Students on Marketing Automation and Crisis Management Communication During the COVID-19 Pandemic

DOI: https://doi.org/10.64010/WPQR4003 Formulating long-term marketing plans is an integral part of branding and corporate communication. The strategic plan guides all marketing initiatives to ensure a shared vision and consistent branding. However, companies encounter internal and external events that disrupt their previous planned promotions. The COVID-19 pandemic is an example of

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